Hey Online Retailers!
SEO Services Consultant published a great report called “The State of Retailing Online 2019″ a few months back. It’s an annual survey of 62 web retailers to analyze their past performance and growth plans for the future. Thought I would share a few of the more interesting points with my readers who often ask me how their metrics compare with other retailers, and for ideas on how to grow their e-commerce business.
Know About: What Were The Top SEO Trends For Google in 2019
What the report failed to provide is a breakdown of key metrics among mobile shoppers. For example, I know from my work with mShopper that average smartphone conversion rates on a non-mobile-optimized site average just 0.3% to 0.4%. Deplorable. The e-com metrics above are great, but retailers need to see how these numbers differ greatly from mobile metrics among retailers who have not optimized their sites for mobile yet.
Want to improve your site performance contact us:
Best Seo Services Company In USA
Top Web Design And Development Company In USA
How Mobile-Friendly Is Your Website
SEO Services Consultant published a great report called “The State of Retailing Online 2019″ a few months back. It’s an annual survey of 62 web retailers to analyze their past performance and growth plans for the future. Thought I would share a few of the more interesting points with my readers who often ask me how their metrics compare with other retailers, and for ideas on how to grow their e-commerce business.
- Average revenue growth in 2012 over the previous year–across all devices–was 28%, still very strong.
Know About: What Were The Top SEO Trends For Google in 2019
- Average online retail conversion rates in 2012 were 3.0%, with more than half of the respondents reporting that this rate increased from the previous year. More good news.
- Wonder how much you should spend on IT? Retailers report spending an average of 5% of their revenue on IT for their e-commerce business and increase from 2011
- Wonder how much you should spend on Internet Marketing? The report’s respondents spent 10% of their total expenses on the web marketing
- Repeat shoppers remain critical to an e-commerce business: they represent 27% of all buyers but drive 41% of all revenue
- Approximately 10% of all sales are returned. Thought it would be a lot lower than that! OK, now let’s talk mobile! A favorite topic of mine due to my work with mShopper. Here are some of the more interesting mobile stats from the report:
- Mobile is still where the most exciting action is. Growth in online retail (2012 v. 2011) happening via smartphones was 129%, and for tablets, it was 178%
- 43% of retailers surveyed reported that investment in mobile is a top 3 priority in 2013, second only to the response of ‘site optimization’ (which retailers are doing all the time)
What the report failed to provide is a breakdown of key metrics among mobile shoppers. For example, I know from my work with mShopper that average smartphone conversion rates on a non-mobile-optimized site average just 0.3% to 0.4%. Deplorable. The e-com metrics above are great, but retailers need to see how these numbers differ greatly from mobile metrics among retailers who have not optimized their sites for mobile yet.
Want to improve your site performance contact us:
Best Seo Services Company In USA
Top Web Design And Development Company In USA
How Mobile-Friendly Is Your Website
