Helpful Insights For Online Retailers From SEO Services Consultant

Hey Online Retailers!

SEO Services Consultant published a great report called “The State of Retailing Online 2019″ a few months back. It’s an annual survey of 62 web retailers to analyze their past performance and growth plans for the future. Thought I would share a few of the more interesting points with my readers who often ask me how their metrics compare with other retailers, and for ideas on how to grow their e-commerce business.

•  Average revenue growth in 2012 over the previous year–across all devices–was 28%, still very strong.

Know About: What Were The Top SEO Trends For Google in 2019

•  Average online retail conversion rates in 2012 were 3.0%, with more than half of the respondents reporting that this rate increased from the previous year. More good news.

• Wonder how much you should spend on IT? Retailers report spending an average of 5% of their revenue on IT for their e-commerce business and increase from 2011

• Wonder how much you should spend on Internet Marketing? The report’s respondents spent 10% of their total expenses on the web marketing

• Repeat shoppers remain critical to an e-commerce business: they represent 27% of all buyers but drive 41% of all revenue

• Approximately 10% of all sales are returned. Thought it would be a lot lower than that! OK, now let’s talk mobile! A favorite topic of mine due to my work with mShopper. Here are some of the more interesting mobile stats from the report:

• Mobile is still where the most exciting action is. Growth in online retail (2012 v. 2011) happening via smartphones was 129%, and for tablets, it was 178%

• 43% of retailers surveyed reported that investment in mobile is a top 3 priority in 2013, second only to the response of ‘site optimization’ (which retailers are doing all the time)

What the report failed to provide is a breakdown of key metrics among mobile shoppers. For example, I know from my work with mShopper that average smartphone conversion rates on a non-mobile-optimized site average just 0.3% to 0.4%. Deplorable. The e-com metrics above are great, but retailers need to see how these numbers differ greatly from mobile metrics among retailers who have not optimized their sites for mobile yet.

Want to improve your site performance contact us:
Best Seo Services Company In USA
Top Web Design And Development Company In USA
How Mobile-Friendly Is Your Website

Seven Essential Features to Choosing SEO Services

SEO services undeniably, are one of the most important aspects of digital marketing for today’s companies and businesses to focus on their brand and revenue. Given their role in creating a website that ranks high on search results, everyone should know what features everyone should consider when it comes to choosing SEO services. Following are 7 of the most essential ones that should be taken under all considerations:

1.    An SEO the company must understand what their customers need and be able to relay it back to them quite clearly for a positive experience. They then must be able to execute as per their proposed plan and complete all SEO tasks accordingly. 

2.     More than just SEO services, the company must be accountable for their actions. No company can shrug off their shortcomings by blaming some other factor, but rather owning up to them. It is only then should any customer take them seriously and choose them over others.  

3.    Customer relations is quite important when it comes to gauging the services of an SEO company. All SEO companies must be able to provide their customers with regular updates of their work done, on either a weekly or monthly basis, reaffirming their faith and confidence. 

4.   Social Media capability is just as important as being able to work on online websites and other platforms. A good SEO company will have a good command over Instagram, Quora, Facebook, Pinterest, and other such popular social media platforms. 

5.  A significant feature of any SEO company when it comes to SEO optimizations, content and solutions is creativity and innovations. This way, they will be able to provide SEO solutions for any company’s products and services that will make it stand out among other competitors. 

6.  Many SEO Services claim to be the best in their field, with many claiming to have a highly professional team and the best methods. The main component that should matter to potential clients, is that the SEO agency must have deep and varied experience in terms of their past work.  

7.   Finally, the content pushed out by an SEO company must be authentic, relevant and accurate. This will pave the way for good, quality content, something that all companies hiring an SEO service for must expect nevertheless. 

Therefore, these are the top seven essential features one should consider when choosing SEO services.

Know More: Responsive Website Design Services Company In India