1.
The Concept Of LSI Keywords
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LSI Keywords In Content
We need to understand what LSI keywords are. Simply put, LSI
keywords, short for ‘Latent Semantic Indexing’ keywords are words that are
related to the primary keyword. LSI keywords are not only mere synonyms of the
targeted keywords but they are words that draw meaning from the keywords itself
and add quality to the entire content. And as a matter of fact, LSI keywords
also help search engine crawlers to comprehend the topic better.
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LSI
Keywords In The Title And The Meta Description
This is pretty obvious as well as effective. Just like the
primary keyword(s), using LSI keywords in the Meta Description and the Title of
the write-up will increase the visibility of the content by helping Google to
distinguish it from other mediocre content.
2. Quality Of Affiliated Links
Quality of affiliated links does not make a difference in
the SEO rankings ‘directly’. However, in case such links are in excess, Google
checks the quality of other elements on the webpage and eventually passes its
judgment which ultimately affects the SEO rankings of the page.
3. Errors in HTML
Error(s) in the HTML coding of a webpage or website
indicates that the site or page is of low quality. This is considered as a big
downside by Google and affects the EO rankings.
Sloppy coding and HTML errors are signs of poor quality the site and many SEO experts have the opinion that it’s a major sign of weakness.
4. Significance Of Domain Authority
Assuming all the other elements are constant, a webpage on
an authoritative domain will get a higher ranking and preference as compared to
domains with little to nil authority.
5. Page Rank Algorithm
Before moving forward with this point, you need to
understand what Google’s ‘PageRank’ is. PageRank is essentially Google’s
algorithm that determines the rank of various websites based on several
elements. It was named after Larry Page, one of the company’s co-founders. Earlier,
webpages with higher PR used to rank higher in the search results. However,
this is not true now as Google has stopped updating its PageRank algorithm.
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Use Free SEO Tool: Online Keyword Density Checker Tools
6. Use shorter URLs
URL length should ideally be short and crisp. The reason
being that shorter URLs are easier to remember and recall as compared to longer
URLs. This directly affects the SEO rankings.
7.
URL Path
It is a known fat that the pages closer to the homepage get
an additional boost in the SEO rankings.
8. Human Editing
Not long ago, it was discovered that a system made by Google
allowed human editors to influence the SERP, that is, Search Engine Result
Pages. However, it has not been confirmed yet.
9. Significance Of Page Category
When it comes down to the SEO rankings, the page category
matters a lot. Pages that are closely related to the search query or are in the
same category as the searched query will obviously get a higher page ranking than
the webpages that are deemed irrelevant by the search engine.
1 Significance Of WordPress Tags
As per experts, WordPress tags have shown to boost page
rankings in search results. It simply makes different pieces of write-ups and posts
related to each other.
11.
Customizing The URL
·
Use Keywords
In The URL
Try and put keywords in the page URL. This boosts SEO
rankings by making the content more relevant and more visible in the Google
search engine.
·
Google
Reads URL Strings
Google’s algorithm reads the categories mentioned in the URL
string. This sends Google signals about the webpage’s theme and thus making the
website more trustworthy.
12. Significance Of Source Links
The quality of any content can be judged by its source links
and even by its sitting references that are at the very end of the write-up. The
quality guidelines stated by Google clearly mention that reviewers have to keep
a tab on the sources when checking specific pages. This, however, has not been
confirmed by Google as a parameter for SEO rankings. Anyway, the quality aspect
can be used for boosting the rankings of the desired webpage because in the end
content quality is what matters.
13. Significance Of A Sitemap
The site map of a website holds importance when it comes to
boosting the ranking of certain pages. The priority of the pages in the sitemap.xml
file makes the difference. The pages are given more priority get a boost in
rankings.
14. The Concept Of Page Age
Page age means nothing when it comes to SEO rankings. A new
page will get better rankings obviously but relatively older pages with regular
updates and quality content will get better SEO rankings in search engines.
15. Make Layouts User-Friendly
As many of you may already know by now, Google promotes user-friendly elements on a webpage. This enables visitors to be hooked on the page
for longer durations. Thus, eventually improving the ranking of the page on
search engines. It is, therefore, suggested to always try and make the website
layout user-friendly.
16. Create Helpful Content
For those who underestimate the power of the Google algorithm,
it is time to reevaluate your views. Google can easily differentiate quality
content and ‘helpful content’. Thus creating content that has a high utility
rating is really important.
17. MicroFormats
Microformats are essentially standardized markups that use
regular HTML and XHTML tags for other purposes like conveying surplus metadata.
The webpages that support such formats are automatically ranked higher than
webpages that do not. Webpages with microformat support also have a greater click-through rate (CTR) on the SERP.
