The Best Way to Stop WordPress Hackers

Not long before Thanksgiving, a client had their site hacked. While I am far from an Internet security expert, I do understand that WordPress sites have numerous exploits, especially in the plug-ins and always take extra security measures such as installing Wordfence, adding a second layer of protection to the WP-admin and using strong passwords. 99% of the time if you've done those three things your site should be relatively secure or so I thought!

I managed to remove the malware several times, but it kept on getting re-infected. I could not understand why. Finally, I became aggravated enough and ignored the red screen you see above and went into the WP admin and upgraded to Wordfense Premium. Ironically, this was where I screwed myself. Even with the additional security added it still kept getting re-infected.

The problem was not anything I neglected; her site was on a shared host. You might not know what a shared host is. If you are using any of the most common hosts such as GoDaddy, hostgator, etc…you are on a shared host! Though most shared hosting companies will not admit it, you can be a victim of your neighbors mistakes.

I finally became aggravated enough to hire a Website Development Company to come in and fix the problem. I thought my troubles were over, But they had just begun.

Here is where it all goes sideways…

A couple of days after, my computer started behaving erratically. I was thinking to myself I have a Mac and Mac's don't get viruses, but I installed antivirus software just to be safe. As Apple continues to gain a larger share of the market these scumbags that right malicious code will be writing more of it to target Apple users. The day before Thanksgiving my computer started crashing completely. Then, the infection spread to my laptop and iPad that I had connected to my network. I thought I could resolve the issue with Time Machine, but the infected files followed me into previous backups. Now my entire office was down. I had to run out and buy a new hard disk to back up my boot drive. After spending all of Thanksgiving day performing numerous disk in registry changes, I was able to get all my machines back running. There was no way I was going to the Mac store on Black Friday in Los Angeles!

I thought the nightmare was over, until a personal website I was building got hacked an hour after I had registered the domain. Obviously, somebody had access to my email. I then had to go through the onerous task of changing every password to every online account. I thought I had stopped the bleeding but then…

Saturday, I started to get alerts from my bank and credit card companies that someone was using my card to to run $500 purchases out of Walmart in Florida. I had to cancel all of my cards in the middle of a holiday weekend and now didn't have access to any cash.

If you've read this far, you might be thinking the same thing my client was. How would I stop this again?

I wondered the same thing myself. Was my only choice to use expensive dedicated hosts? Then, on December 12, 2015, WP Site Guardian was released. I found out about it, by watching a video the developers of the software made of a live hack on a WordPress Site by simply inserting some code into the comments field.

The problem is not in WordPress itself; they constantly update to close exploits as hackers find them. If you have a WordPress site, I highly recommend that you update every time.

The problem is in the plug-ins and themes because WordPress is open source anyone can write an  extension. WP Guardian would not have helped at the time because it was not available. When it was, I gave it a test run on one of my sites I believed to be safe and was shocked by the number of vulnerabilities it found. The fact is, anyone can write a WP plug-in and complete amateurs write many. On the opposite end of the spectrum, the more popular your plug-in is, the more people are trying to hack it.

I am recommending this product so highly because had it been available at the time, it would've saved me thousands of dollars, gave me back a holiday weekend, and I still wouldn't be scrambling to change all my credit card info!

In summation, WP site guardian will soon become a necessity in any Webmasters Toolkit that is serious about the security of a website they control. I use it on this site, every other side I own and I install it on my client sites. Sure, it costs a couple of bucks for a license but now I sleep good at night, and you can not put a price on that!

If you want to hire a honest and reputed Seo Services Agency or a Top Digital Marketing Company In USA click one of them.

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Social Media Marketing Company to Gain Maximum Return on Investment

Social Media Marketing (SMM) is one of the powerful tools for promoting business products and services. The world of advertising is huge. Where businesses are investing thousands and hundreds in traditional means of marketing, online marketing is booming tremendously in the current marketplace.

Many businesses invest their time and money to hire a reputed marketing firm to take the entire charge of promotion. But, what they fail to understand is the fact that not all means of promotions are required for the business. Including ATL and BTL, online marketing techniques like Search Engine Optimization and Social Media Marketing are not a prerequisite for all the businesses. Depending on nature, need, and purpose of the business, the marketing technique must be wisely selected. If otherwise, one can end up doing unnecessary business investment that can only yield disappointments as a result. It is like taking a nose dive. Therefore, it is important for businesses to partner with a reliable and reputed marketing firm.

Social Media Marketing (SMM) is a technique where an expert makes the most use of social media platforms and website in order to promote a product or a service. Although the terms like internet marketing and e-mail marketing will continue to be the dominants, SMM is becoming popular day by day among the market experts and the researchers.

SMM is very crucial for businesses who target the product-based customers. For example, all the commercial brands or businesses who deal in the selling of products like grooming kits, beauty products, fashion, appliances, footwear, etc., will require to partner with one of the social media marketing companies in India and USA. This helps in maximizing their sales and product awareness among the pool of competitors. Social Media provides beautiful brand experiences , SEO Services and customer interactions with products and related services. A strategic alliance with one of the social media marketing companies in USA and India ensure the business generates more sales, gets more exposure and earns the opportunity to surpass the competitors.

Unlike SEO, the social media is a stage where one can beautify their products or services and showcase them to the target audience. The number of likes, comments, share and followers entirely depends on the strategy that a business follows for promotion activities. Having a strategic alliance with a social media marketing company like Congton Technologies is one of the surefire ways to gain beautiful brand interactions and user engagement. Moreover, the company also employs paid online services that help business get maximum customer reach and brand awareness.

Read More: Best Internet Provider Company

17 Ways to Improve SEO Google Rankings in 2019

1.       The Concept Of LSI Keywords

·         LSI Keywords In Content

We need to understand what LSI keywords are. Simply put, LSI keywords, short for ‘Latent Semantic Indexing’ keywords are words that are related to the primary keyword. LSI keywords are not only mere synonyms of the targeted keywords but they are words that draw meaning from the keywords itself and add quality to the entire content. And as a matter of fact, LSI keywords also help search engine crawlers to comprehend the topic better.

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·         LSI Keywords In The Title And The Meta Description

This is pretty obvious as well as effective. Just like the primary keyword(s), using LSI keywords in the Meta Description and the Title of the write-up will increase the visibility of the content by helping Google to distinguish it from other mediocre content.

2.       Quality Of Affiliated Links

Quality of affiliated links does not make a difference in the SEO rankings ‘directly’. However, in case such links are in excess, Google checks the quality of other elements on the webpage and eventually passes its judgment which ultimately affects the SEO rankings of the page.

3.       Errors in HTML

Error(s) in the HTML coding of a webpage or website indicates that the site or page is of low quality. This is considered as a big downside by Google and affects the EO rankings.

Sloppy coding and HTML errors are signs of poor quality the site and many SEO experts have the opinion that it’s a major sign of weakness.

4.       Significance Of Domain Authority

Assuming all the other elements are constant, a webpage on an authoritative domain will get a higher ranking and preference as compared to domains with little to nil authority.

5.       Page Rank Algorithm

Before moving forward with this point, you need to understand what Google’s ‘PageRank’ is. PageRank is essentially Google’s algorithm that determines the rank of various websites based on several elements. It was named after Larry Page, one of the company’s co-founders. Earlier, webpages with higher PR used to rank higher in the search results. However, this is not true now as Google has stopped updating its PageRank algorithm.

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Use Free SEO Tool:  Online Keyword Density Checker Tools

6.       Use shorter URLs

URL length should ideally be short and crisp. The reason being that shorter URLs are easier to remember and recall as compared to longer URLs. This directly affects the SEO rankings.

7.       URL Path

It is a known fat that the pages closer to the homepage get an additional boost in the SEO rankings.

8.       Human Editing

Not long ago, it was discovered that a system made by Google allowed human editors to influence the SERP, that is, Search Engine Result Pages. However, it has not been confirmed yet.

9.       Significance Of Page Category

When it comes down to the SEO rankings, the page category matters a lot. Pages that are closely related to the search query or are in the same category as the searched query will obviously get a higher page ranking than the webpages that are deemed irrelevant by the search engine.

1     Significance Of WordPress Tags

As per experts, WordPress tags have shown to boost page rankings in search results. It simply makes different pieces of write-ups and posts related to each other.

11.   Customizing The URL

·         Use Keywords In The URL

Try and put keywords in the page URL. This boosts SEO rankings by making the content more relevant and more visible in the Google search engine.

·         Google Reads URL Strings

Google’s algorithm reads the categories mentioned in the URL string. This sends Google signals about the webpage’s theme and thus making the website more trustworthy.

12.   Significance Of Source Links

The quality of any content can be judged by its source links and even by its sitting references that are at the very end of the write-up. The quality guidelines stated by Google clearly mention that reviewers have to keep a tab on the sources when checking specific pages. This, however, has not been confirmed by Google as a parameter for SEO rankings. Anyway, the quality aspect can be used for boosting the rankings of the desired webpage because in the end content quality is what matters.

13.   Significance Of A Sitemap

The site map of a website holds importance when it comes to boosting the ranking of certain pages. The priority of the pages in the sitemap.xml file makes the difference. The pages are given more priority get a boost in rankings.

14.   The Concept Of Page Age

Page age means nothing when it comes to SEO rankings. A new page will get better rankings obviously but relatively older pages with regular updates and quality content will get better SEO rankings in search engines.

15.   Make Layouts User-Friendly

As many of you may already know by now, Google promotes user-friendly elements on a webpage. This enables visitors to be hooked on the page for longer durations. Thus, eventually improving the ranking of the page on search engines. It is, therefore, suggested to always try and make the website layout user-friendly.

16.   Create Helpful Content

For those who underestimate the power of the Google algorithm, it is time to reevaluate your views. Google can easily differentiate quality content and ‘helpful content’. Thus creating content that has a high utility rating is really important.

17.   MicroFormats

Microformats are essentially standardized markups that use regular HTML and XHTML tags for other purposes like conveying surplus metadata. The webpages that support such formats are automatically ranked higher than webpages that do not. Webpages with microformat support also have a greater click-through rate (CTR) on the SERP.

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Congton Technologies Pvt Ltd

Best SEO Company in USA | Digital Marketing Agency | SEO Services USA

Why You Should Hire A SEO Services Company

Building an online presence for any business brand is not an easy task, it takes a lot of patience, hard work, and efforts to build up an exceptional brand image online. And given that not everyone specializes in every skill, hiring an SEO company to handle the search engine optimization of your brand’s website makes sense. 

However, there are still a few individuals or business owners who think learning the skill online and doing the digital marketing of their the brand would help them save additional costs and yet gain good results. But, the truth is, hiring an SEO Services Company will not only save you the costs you were talking about but also from spending a lot of time and efforts which you can utilize in other important deals.

Here’s a quick list of reasons why buying SEO Packages and hiring an experienced SEO firm makes sense to all of us:

Yields Better Results

As a brand, you might make the best website possible with latest designs and features but without showing it online or without getting visitors on your site, the efforts would be a total waste. But when you have an SEO company to do the marketing for you, you don’t have to spend hours of wondering how to promote it well, neither do you have to take the stress. The SEO firm is there to do the needful for you!

Helps You Analyze Your Competition

When working with an SEO firm directly, you don’t have to do the research on the ground, you have SEO experts doing that for you already! Also, with the level of experience as well as expertise they have, it is but obvious that they will be able to analyze your competition better than you and then lay a the foolproof strategy that will benefit you in the long run.

Complete Package for your Online Success

Every SEO organization has different SEO packages available according to the different needs of the users. You can pick any package according to your needs and requirements and then let the experts handle your business marketing online while you focus on other relevant things that would contribute to your overall business success.

Know About: Seven Essential Features to Choosing SEO Services