Know About Outbound and Internal Linking

1.       Working With Outbound Links

·         Outbound Links

Outbound links from authority sites have been shown to boost SEO ranking using google seo techniques. This happens because doing so makes Google catch trust signals from the links hence improving ranks.

·         Importance Of Link Theme

Moz, a famous internet marketing and analytics services company states that the theme of the outbound links created is as important as the content itself. Search engines like Google tend to refer to the links as a signal of relevance. For example, if you have a website for selling houses and you are making links to a technology page, it will send the wrong signals to Google and thus hinder your SEO rankings.

·         Quantity Of Links Created

The number of outbound links created is also important as the excessive link created can have a negative impact on the SEO ranking of a webpage.

·         Outbound Links In Excess

An excess of outbound links can lead to trouble and eventually lead to lower rankings in the Google search results. This happens because of the excess of links causes distraction from the primary topic.

2.       Mastering Internal Linking

·         Quantity of Internal Links In the Webpage

The amount of internal linking directly relates to the amount of the relevance of the webpage. This is a certified fact and thus helps improve SEO rankings.

·         Quality of Internal Links In The Webpage

Similar to outbound links, internal links to authoritative webpages have a much stronger and prominent effect as compared to links to pages that have little nill PR. 

·         Broken Internal Links

Broken internal links should be avoided at all times. You see, links are important so as to create greater relevance and add quality to the content. Search engines send crawlers that identify the webpage based on its relevance. However, despite using the right keywords, if the internal links created are broken or not functional, the webpage is deemed irrelevant. This obviously affects the rankings in a negative way. The website eventually gets deemed as a “neglected and abandoned website”.

Author By:
QIANA Williams Working at Congton Technologies Pvt Ltd as a content writer from last 3 years. Congton one of the best SEO company in USA offers quality SEO, PPC, Web Design and development, software development, mobile application development, and other digital marketing Services.