1.
Working With Outbound Links
·
Outbound
Links
Outbound links from authority sites have been shown to boost SEO
ranking using google seo techniques. This happens because doing so makes Google catch trust signals from
the links hence improving ranks.
·
Importance
Of Link Theme
Moz, a famous internet marketing and analytics services company
states that the theme of the outbound links created is as important as the
content itself. Search engines like Google tend to refer to the links as a
signal of relevance. For example, if you have a website for selling houses and
you are making links to a technology page, it will send the wrong signals to
Google and thus hinder your SEO rankings.
·
Quantity
Of Links Created
The number of outbound links created is also important as the excessive link created can have a negative impact on the SEO ranking of a
webpage.
· Outbound Links In Excess
· Outbound Links In Excess
An excess of outbound links can lead to trouble and eventually
lead to lower rankings in the Google search results. This happens because of the
excess of links causes distraction from the primary topic.
2. Mastering
Internal Linking
·
Quantity
of Internal Links In the Webpage
The amount of internal linking directly relates to the amount of the relevance of the webpage. This is a certified fact and thus helps improve SEO
rankings.
·
Quality of
Internal Links In The Webpage
Similar to outbound links, internal links to authoritative
webpages have a much stronger and prominent effect as compared to links to
pages that have little nill PR.
Broken internal links should be avoided at all times. You see,
links are important so as to create greater relevance and add quality to the
content. Search engines send crawlers that identify the webpage based on its
relevance. However, despite using the right keywords, if the internal links
created are broken or not functional, the webpage is deemed irrelevant. This
obviously affects the rankings in a negative way. The website eventually gets
deemed as a “neglected and abandoned website”.
QIANA Williams Working at Congton Technologies Pvt Ltd as a content writer from last 3 years. Congton one of the best SEO company in USA offers quality SEO, PPC, Web Design and development, software development, mobile application development, and other digital marketing Services.