Helpful Insights For Online Retailers From SEO Services Consultant

Hey Online Retailers!

SEO Services Consultant published a great report called “The State of Retailing Online 2019″ a few months back. It’s an annual survey of 62 web retailers to analyze their past performance and growth plans for the future. Thought I would share a few of the more interesting points with my readers who often ask me how their metrics compare with other retailers, and for ideas on how to grow their e-commerce business.

•  Average revenue growth in 2012 over the previous year–across all devices–was 28%, still very strong.

Know About: What Were The Top SEO Trends For Google in 2019

•  Average online retail conversion rates in 2012 were 3.0%, with more than half of the respondents reporting that this rate increased from the previous year. More good news.

• Wonder how much you should spend on IT? Retailers report spending an average of 5% of their revenue on IT for their e-commerce business and increase from 2011

• Wonder how much you should spend on Internet Marketing? The report’s respondents spent 10% of their total expenses on the web marketing

• Repeat shoppers remain critical to an e-commerce business: they represent 27% of all buyers but drive 41% of all revenue

• Approximately 10% of all sales are returned. Thought it would be a lot lower than that! OK, now let’s talk mobile! A favorite topic of mine due to my work with mShopper. Here are some of the more interesting mobile stats from the report:

• Mobile is still where the most exciting action is. Growth in online retail (2012 v. 2011) happening via smartphones was 129%, and for tablets, it was 178%

• 43% of retailers surveyed reported that investment in mobile is a top 3 priority in 2013, second only to the response of ‘site optimization’ (which retailers are doing all the time)

What the report failed to provide is a breakdown of key metrics among mobile shoppers. For example, I know from my work with mShopper that average smartphone conversion rates on a non-mobile-optimized site average just 0.3% to 0.4%. Deplorable. The e-com metrics above are great, but retailers need to see how these numbers differ greatly from mobile metrics among retailers who have not optimized their sites for mobile yet.

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Know About Outbound and Internal Linking

1.       Working With Outbound Links

·         Outbound Links

Outbound links from authority sites have been shown to boost SEO ranking using google seo techniques. This happens because doing so makes Google catch trust signals from the links hence improving ranks.

·         Importance Of Link Theme

Moz, a famous internet marketing and analytics services company states that the theme of the outbound links created is as important as the content itself. Search engines like Google tend to refer to the links as a signal of relevance. For example, if you have a website for selling houses and you are making links to a technology page, it will send the wrong signals to Google and thus hinder your SEO rankings.

·         Quantity Of Links Created

The number of outbound links created is also important as the excessive link created can have a negative impact on the SEO ranking of a webpage.

·         Outbound Links In Excess

An excess of outbound links can lead to trouble and eventually lead to lower rankings in the Google search results. This happens because of the excess of links causes distraction from the primary topic.

2.       Mastering Internal Linking

·         Quantity of Internal Links In the Webpage

The amount of internal linking directly relates to the amount of the relevance of the webpage. This is a certified fact and thus helps improve SEO rankings.

·         Quality of Internal Links In The Webpage

Similar to outbound links, internal links to authoritative webpages have a much stronger and prominent effect as compared to links to pages that have little nill PR. 

·         Broken Internal Links

Broken internal links should be avoided at all times. You see, links are important so as to create greater relevance and add quality to the content. Search engines send crawlers that identify the webpage based on its relevance. However, despite using the right keywords, if the internal links created are broken or not functional, the webpage is deemed irrelevant. This obviously affects the rankings in a negative way. The website eventually gets deemed as a “neglected and abandoned website”.

Author By:
QIANA Williams Working at Congton Technologies Pvt Ltd as a content writer from last 3 years. Congton one of the best SEO company in USA offers quality SEO, PPC, Web Design and development, software development, mobile application development, and other digital marketing Services.