Website Development Life Cycle

Despite having a certain degree of conventional wisdom, we often misunderstand the core part of website development as mere coding process. Truly, technologies like JavaScript, HTML, CSS, etc have shaped the Internet of things and defined the way we interact, share, and communicate on the web. But what remains one of the most crucial part of the web development process and what we generally miss is the preliminary phase of detailed planning, gathering information, structuring relevant facts, and post product release maintenance.

1) Information Gathering: Review, Assessment & Analysis

2) Specification Building: Planning and Wireframe Creation

3) Design & Development: Page Layout and Approval Cycle

4) Content Writing & Assembly

5) Coding

6) Testing, Review and Launch

7) Search Engine Optimization & SMO

8) Post-Launch Maintenance

Stage I: Information Gathering: Review, Assessment and Analysis

This is the preliminary stage of gathering information, understanding the purpose, and determining the subsequent flow of the other stages. It entails finding out the goal of designing a website, the target audience, future prospects, and defining the strategies for further processes of website development services.

The general time taken in this stage is estimated to be roughly 1-2 weeks.

Stage II: Specification Building: Planning and Wire frame Creation

The second stage is where each element is aligned properly and a sitemap is drawn based upon the outcome to allow the client with the opportunity to view how his / her future website will look like.

The sitemap should be such that it depicts how all the web pages will be aligned and linked to each other, what is the relevance of each page in building the complete website, how will the end-user interpret the website, and the like. An important point to be noted is that the sitemap can help you realize the inner structure of the website, but not its interface.

The general time taken in this stage is estimated to be roughly 2-6 weeks.

Stage III: Design & Development: Page Layout and Approval Cycle

This is the beginning of Website design. All the visual elements on your website such as graphics, videos, images, design components, etc is created in this stage. The information gathered in the first stage is used to determine the target audience’s preferences and based on the conclusions, the website is created.

The client can foresee the user interface of his website here. The designer designs the website layout having the graphic design and other visual elements demonstrating the content structure, basic functionality, and an understanding of the proposed website to be developed.

The general time taken in this stage is estimated to be roughly 4-12 weeks.

Stage IV: Content Writing and Assembly

Considered as one of the most crucial stages of website development, content writing involves laying the complete information structure of the website to interact, love, and share anything you want! Content writing involves all the parts of the website where there is scope to add ‘words’ from the header to footer. Once the content and information is selected, it is assembled to form a collective scope of a website.

The general time taken in this stage is estimated to be roughly 5-15 weeks.

Stage V: Coding

This stage is the beginning of the actual web development Services. This is where the design elements, content, and other structures are aligned together under one site. Generally, developers start with coding the Home page and the rest sub-pages follow. Ideally, there must be a proper implementation of CMS and Frameworks for the purpose of making the server work faster as well as gains the ability to tackle set-up and installation effortlessly.

The general time taken in this stage is estimated to be roughly 0-1 week.

Stage VI: Testing, Review & Launch

Once the website design and development process is complete, the website is sent to undergo a series of testing and quality checks before it finally reaches the audiences. The website is then reviewed a couple of times by the experts to check for any bugs, correction, or alignment of any design element etc.

The general time taken in this stage is estimated to be roughly 2-4 week.

Stage VII: Search Engine Optimization and SMO

SEO Services is an important tool to bring your website on the first page. It covers a vast field of optimizing websites, we pages, and more. The website, once completed, is sent to be optimized by search engines and effective marketing strategies are planned for the website to go viral!

The general time taken in this stage is estimated to be roughly 7-8 week.

Stage VIII: Post Launch Maintenance

Building a website is not enough, there’s more to it. The client is always on foot to determine the number of people visiting, the color combination, customer preferences, and prevailing tastes in determining the success rate of the website launch. Post-launch maintenance is also provided in case customers face any issues or troubles during the service period.

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Promoting Your Business With Social Media Marketing

Businesses are struggling hard to earn a good market space among competitors. Although the race is about gaining the bigger market share, going for digital marketing techniques can yield profitable results for a business owner. When it comes to business, marketers always think to go to the affordable and effective method that can grow business profit, its customer base, and improve its market position. Often where Search Engine Optimization can give sustainable results, Social Media Marketing is one of the cost-effective ways of promoting business products and services.

It helps in increasing business visibility and brand awareness by employing an effective marketing strategy. According to one of the social media marketing companies in USA, more than 83% of small to medium-sized business owners use Twitter, Facebook, Instagram, and LinkedIn to help their business grow. Social media gives businesses an opportunity to build relationships with the target audience by carrying out brand engagement and interaction programs.

 These programs are the question-answer sessions, simple posts or can be a poll voting. Any activity that follows the terms and policy of the social media platform can easily be used for carrying out the engagement program. However, the success of such programs hugely depends on the strategy that one follows in implementing them. And, in this, hiring a social media marketing company in USA can be of great help.

Conducting extensive research and following a holistic approach, the social media marketing company in usa takes advantage of low-cost advertising features to promote the content and special offers about the business. Congton is one of the leading digital marketing companies in India and usa. The company has helped different business verticals in the promotion, user engagement, and user retention. It offers affordable social media packages that suit business needs and purpose. The social media strategy is designed to achieve business awareness and popularity, surpassing the competitors.

Compared to the traditional means of marketing, investing in social media is quite cheaper. One grows the business and increases the customer base without having spent a fortune. The content shared on social media reaches all the ages and demographics. And, the most important benefit of investing in Social Media is that it is two-way communication. It helps to learn more about the audience, their interest, and gather the feedback. The response rate is faster and this helps in modifying the entire social media plan to gain maximum from the investment. Knowing this information, further, the strategy is restructured and re-planned. This process is time taking and requires expert assistance, for which hiring a SEO company in USA or India will ensure you get the strategy right. 

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Social Media Marketing Company to Gain Maximum Return on Investment

Social Media Marketing (SMM) is one of the powerful tools for promoting business products and services. The world of advertising is huge. Where businesses are investing thousands and hundreds in traditional means of marketing, online marketing is booming tremendously in the current marketplace.

Many businesses invest their time and money to hire a reputed marketing firm to take the entire charge of promotion. But, what they fail to understand is the fact that not all means of promotions are required for the business. Including ATL and BTL, online marketing techniques like Search Engine Optimization and Social Media Marketing are not a prerequisite for all the businesses. Depending on nature, need, and purpose of the business, the marketing technique must be wisely selected. If otherwise, one can end up doing unnecessary business investment that can only yield disappointments as a result. It is like taking a nose dive. Therefore, it is important for businesses to partner with a reliable and reputed marketing firm.

Social Media Marketing (SMM) is a technique where an expert makes the most use of social media platforms and website in order to promote a product or a service. Although the terms like internet marketing and e-mail marketing will continue to be the dominants, SMM is becoming popular day by day among the market experts and the researchers.

SMM is very crucial for businesses who target the product-based customers. For example, all the commercial brands or businesses who deal in the selling of products like grooming kits, beauty products, fashion, appliances, footwear, etc., will require to partner with one of the social media marketing companies in India and USA. This helps in maximizing their sales and product awareness among the pool of competitors. Social Media provides beautiful brand experiences , SEO Services and customer interactions with products and related services. A strategic alliance with one of the social media marketing companies in USA and India ensure the business generates more sales, gets more exposure and earns the opportunity to surpass the competitors.

Unlike SEO, the social media is a stage where one can beautify their products or services and showcase them to the target audience. The number of likes, comments, share and followers entirely depends on the strategy that a business follows for promotion activities. Having a strategic alliance with a social media marketing company like Congton Technologies is one of the surefire ways to gain beautiful brand interactions and user engagement. Moreover, the company also employs paid online services that help business get maximum customer reach and brand awareness.

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