Helpful Insights For Online Retailers From SEO Services Consultant

Hey Online Retailers!

SEO Services Consultant published a great report called “The State of Retailing Online 2019″ a few months back. It’s an annual survey of 62 web retailers to analyze their past performance and growth plans for the future. Thought I would share a few of the more interesting points with my readers who often ask me how their metrics compare with other retailers, and for ideas on how to grow their e-commerce business.

•  Average revenue growth in 2012 over the previous year–across all devices–was 28%, still very strong.

Know About: What Were The Top SEO Trends For Google in 2019

•  Average online retail conversion rates in 2012 were 3.0%, with more than half of the respondents reporting that this rate increased from the previous year. More good news.

• Wonder how much you should spend on IT? Retailers report spending an average of 5% of their revenue on IT for their e-commerce business and increase from 2011

• Wonder how much you should spend on Internet Marketing? The report’s respondents spent 10% of their total expenses on the web marketing

• Repeat shoppers remain critical to an e-commerce business: they represent 27% of all buyers but drive 41% of all revenue

• Approximately 10% of all sales are returned. Thought it would be a lot lower than that! OK, now let’s talk mobile! A favorite topic of mine due to my work with mShopper. Here are some of the more interesting mobile stats from the report:

• Mobile is still where the most exciting action is. Growth in online retail (2012 v. 2011) happening via smartphones was 129%, and for tablets, it was 178%

• 43% of retailers surveyed reported that investment in mobile is a top 3 priority in 2013, second only to the response of ‘site optimization’ (which retailers are doing all the time)

What the report failed to provide is a breakdown of key metrics among mobile shoppers. For example, I know from my work with mShopper that average smartphone conversion rates on a non-mobile-optimized site average just 0.3% to 0.4%. Deplorable. The e-com metrics above are great, but retailers need to see how these numbers differ greatly from mobile metrics among retailers who have not optimized their sites for mobile yet.

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How Mobile-Friendly Is Your Website

Time To Get Chatty With Your Web Visitors

It’s been a while since I spoke about the importance of Live Chat for web conversions and online customer service. And I especially want to give a shout-out to the Boulder-CO-based vendor that my company mShopper uses for its live chatting.

Here is a Q&A (with myself, sometimes the best kind) that can Live-chat-Digital-marketing-best-practices help you decide whether it makes sense to add Live Chat to your arsenal of web conversion and customer service tactics:

Q: Who can benefit from adding Live Chat to their website?

A: Almost everyone. Makes lots of sense for websites that sell a product or service that is complicated, such as software, or is a considered purchase, like a home loan. Also makes sense for apparel Ecommerce Website where the company is bound to have lots of questions about how well the item will work with their specific needs.

Q: But don’t I need a team of service reps at the ready?

A: That would be nice, but it’s not necessary. Incoming chats can be routed to anyone in your company in a pre-set order of priority. And you can set it so that the chat is turned off  (and users will see a different message) whenever you close your chat application (or a separate chat app if you keep your regular one open all day). So, even one person could handle live chat and then just disable it when they need to avoid distractions.

Q: What else can it do for my website visitors?

A: You can program the chat window to appear automatically after a set amount of seconds, and only on certain pages. These pro-active prompts can alert users to service issues and display unique helpful messages (or offers) to users who are on pages that your web analytics tell you to have high exit rates. (See this posting for info on the importance of web analytics.) Most chat applications also give users the option to call you, so it’s a great tool to generate inbound conversations.

Q: What kind of analytics does it provide?

A: More than you can imagine. I use it to look at chats by day, by chatter, and even which chatter has the fastest response time and shortest total chat length. The chat logs will tell where the user was located, what page he was on when he was chatting, and even what pages he visited during the chat.

Q: Why wouldn’t I try this out?

A: If you have a lot of web visitors that ask a lot of questions, you might get overwhelmed if it’s just you fielding the chats. In that case, it would be better to not offer the chat versus keeping your web visitors waiting.

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Difference Between Web Designing and Development

Difference Between Web Design And Web Development

some websites are purely designed and developed for representing our business at Online Platform, some make us scratch our heads as they demand a certain level of intellect as web progress. Whatever may be the case, the online website service undoubtedly constitutes a great source to communicate with the company.

Perfect websites are a Result of Tireless Efforts

Have you ever thought about the efforts and the skills that turn your dream into reality? It isn't one brain that works behind designing and developing a Website. It's a team that tirelessly contributes to the ideas that make up for the graphics, the background process, the characters, the animations, etc.

The entire process is termed website development. Often, a lot of people mistake design and development to be the same. Nonetheless, that isn't the case. Web design and web development are two different processes.

Fundamentally, designing is associated with the conceptual aspect of the website, while website development is executing those ideas to turn the website into a reality. In fact, the former is the subset of the latter. This blog highlights the difference between web designing and web development. Apart from this, it also explores some features of Website Designing and Development Services.

What is Website Design?

Website design, as specified earlier, is a part of web development. designers derive their skills from computer science, and programming, graphic designing, and yes creative writing as well. Therefore they are a blend of artists, creative writers, and programmers. designing involves leading the creative aspect of the website, and further with the help of the development team, transforming the website into reality. Besides, the process of web designing also entails several other processes, including programming, level designing, image rendering, and many other important aspects.

What is Website Development?

Website development, on the other hand, is a comprehensive process. It involves everything right from conceptualizing the website, describing the design, and building, testing, developing and eventually releasing the website. Besides, website development is something that takes into account a lot of important aspects such as automatic analysing the given data, sending and receiving data from server etc.

developers play multiple roles. They are designers, artists, and programmers as well. So here as well, cannot ignore the creative aspect. developers need to be immensely creative to ensure that the website is an absolute masterpiece! To sum up, website development is something that encompasses everything right from the initial thought process to further releasing the Website.

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Most Small Businesses Will Increase Investment in Facebook in 2020

Social Media Marketing entirely focuses on the marketing of business companies and brands on various social media sites so that it reaches to more and more people. With a tremendously larger number of people moving forward towards social media, it can be a better choice for the businesses and brands to enhance the number of visitors on their websites.

Facebook marketing company focuses on content marketing on Facebook pages of the respective business. There are numerous Facebook marketing companies who have helped a number of businesses and brands in increasing a lot of visitors on the websites. Just like a Facebook marketing company, Instagram promotion works in the same way. With Instagram promotion, brand expansion is intended on Instagram.

The main reason why social media optimization services have become popular in recent times is because of social media itself. There is a huge population getting connected to social media every other day and targeting the people on social media are a huge marketing tactic. It is wiser for the businesses and brands to go for social media optimization services for a better and wider target audience and customer base.

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Simple Guide to Choose a Web Design Company

Picking the best web design company for your business can be troublesome. A simple Google search is likely to fetch you numerous options that prima facie may all be the same. You’ll most likely endeavor to limit your hunt (perhaps by considering the top 10 website design services company in the USA recorded in Google) and begin taking a gander into every portfolio. This might appear as an incredible beginning to your quest of shortlisting the best web design company, however, the picture of the value they can offer in the development of your business which is portrayed might only be partial.

Along these lines, notwithstanding just the scrutiny of their portfolios, you should also likely discover the responses to the question underneath for shortlisting the best website design company. Finding strong answers to these questions can help in limiting the hazards that are faced by your website design projects.

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Why Have Social Media Marketing Companies in USA Become Pivotal?

When it involves digital selling, Social Media selling is arguably one amongst its strongest aspects if one is to ever verify the success magnitude relation of varied ways and processes. it's quite useful for users and customers, as well as corporations and shoppers, essentially everybody WHO needs to achieve as many folks as doable during a} very short amount of your time. Only, Social Media Marketing corporations have learnt and provide a way to harness this power of exploitation Social Media as a platform for advertising and selling a corporation, its brand, beside its merchandise and services. The investment – to – profit magnitude relation is such with essentially a 3rd of the capital investment of different, ancient selling suggests that, the ROI of social media selling campaigns area unit a lot of higher and profitable.

What area unit Some Serious edges of hiring Social Media selling corporations in USA?

•  Brand Awareness:

As with any cause, social media selling too works by rising and increasing complete awareness of a corporation and business. Simply, by making a social media profile for a business, one will begin networking with others, principally their audience, customers and patronage. what is more, by applying a selling strategy and SMO optimizing posts, SMM corporations will considerably increase however simple it's to achieve target teams, convert guests and readers into customers and additional. While not a doubt, social media pages can completely profit a corporation trying to widen its audiences and reach inside no time.

Read More: The Reasons Why You Should Go For SMO Services

•  Engage higher With Customers:

By hiring and exploitation Social Media selling corporations in USA, businesses will make sure that any communication between them and their audiences or customers may be a 2 – means street and not a technique. once a corporation can post concerning their product or service on their page, they will search for and react to the queries, comments and feedback they'll in all probability receive on them. Consequently, corporations may also get their customers to fill out feedback forms supported their convenience, wherever they will get their merchandise honestly hierarchal, and elicit suggestions. As such, brands may be clear and seem credible owing to having the ability to have interaction with customers.

•  Brand Loyalty:

More than simply reaching bent audiences and attracting new customers, it's additional vital for businesses to own a gradual stream of revenue. this can be done only if a corporation is ready to keep up the interest of their customers on the far side the initial instance of attraction, and creating them seek their merchandise one time. Developing a loyal client base is kind of vital and complete loyalty can make sure that customers that purchase their merchandise, can come back to try to thus even additional. A healthy quantity of name loyalty may be a powerful indicator of client satisfaction, and social media selling may be accustomed gauge, however, well it's.

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Therefore, these area units a number of the prime edges which will be achieved by today’s businesses by hiring social media selling corporations in USA. solely then can they be ready to market their business during a means that’s value and time – effective, however conjointly quite self-made.

The Reasons Why You Should Go For SMO Services

SMO, an acronym for Social Media Optimization, is not just wordplay but arguably the most powerful digital marketing tool at this moment. Social media optimization is what lets you conquer social media and gives your business that helping hand that it so dearly needs. Social media is omnipresent and with a major load of active educated users on the internet these days, it is only obvious that in such a digitally influenced world, the role of social media optimization will be paramount. But what exactly makes it almost compulsory for a business to go for heavy-duty social media optimization and hire effective SMO services?

•    Your audience is on the internet

In most cases, the majority of the target audience is on the internet. About 83 percent of the educated mass today are frequently on the internet on various social media platforms. Well, does that ring a bell? What better than social media marketing for an audience that is mostly on social media?

•    More reception

Social media optimization allows businesses to achieve higher reception in terms of traffic inflow and retention. It is pretty obvious that in a world so highly influenced by social media, social media marketing will get a great reception as compared to the other modes of marketing.

•    Better brand image

SMO services will also allow you to create a better brand image for your business by carefully marketing it the way you want it to be. Brand recognition is a big deal when it comes to actual sales numbers. If people know the business, they will trust it, and you can count on it that they will buy it.

•    More online traffic

Social media optimization allows driving additional traffic to your website. Every post you put up on social media will drive additional traffic to your website to add to your business.

•    More reach among the masses

Social media marketing will make sure that your business reaches more people as compared to regular marketing tactics. The extent to which SMO can reach out to people is astounding.

Read More:  Website Development Life Cycle

•    Make the target more specific

SMO services allow you to be really specific about the target audience. When it comes to social media marketing, it is very important to determine the target audience. It is also important to target specific parts of that target audience depending on the requirement of the brand. SMO makes sure that it happens.

The Best Way to Stop WordPress Hackers

Not long before Thanksgiving, a client had their site hacked. While I am far from an Internet security expert, I do understand that WordPress sites have numerous exploits, especially in the plug-ins and always take extra security measures such as installing Wordfence, adding a second layer of protection to the WP-admin and using strong passwords. 99% of the time if you've done those three things your site should be relatively secure or so I thought!

I managed to remove the malware several times, but it kept on getting re-infected. I could not understand why. Finally, I became aggravated enough and ignored the red screen you see above and went into the WP admin and upgraded to Wordfense Premium. Ironically, this was where I screwed myself. Even with the additional security added it still kept getting re-infected.

The problem was not anything I neglected; her site was on a shared host. You might not know what a shared host is. If you are using any of the most common hosts such as GoDaddy, hostgator, etc…you are on a shared host! Though most shared hosting companies will not admit it, you can be a victim of your neighbors mistakes.

I finally became aggravated enough to hire a Website Development Company to come in and fix the problem. I thought my troubles were over, But they had just begun.

Here is where it all goes sideways…

A couple of days after, my computer started behaving erratically. I was thinking to myself I have a Mac and Mac's don't get viruses, but I installed antivirus software just to be safe. As Apple continues to gain a larger share of the market these scumbags that right malicious code will be writing more of it to target Apple users. The day before Thanksgiving my computer started crashing completely. Then, the infection spread to my laptop and iPad that I had connected to my network. I thought I could resolve the issue with Time Machine, but the infected files followed me into previous backups. Now my entire office was down. I had to run out and buy a new hard disk to back up my boot drive. After spending all of Thanksgiving day performing numerous disk in registry changes, I was able to get all my machines back running. There was no way I was going to the Mac store on Black Friday in Los Angeles!

I thought the nightmare was over, until a personal website I was building got hacked an hour after I had registered the domain. Obviously, somebody had access to my email. I then had to go through the onerous task of changing every password to every online account. I thought I had stopped the bleeding but then…

Saturday, I started to get alerts from my bank and credit card companies that someone was using my card to to run $500 purchases out of Walmart in Florida. I had to cancel all of my cards in the middle of a holiday weekend and now didn't have access to any cash.

If you've read this far, you might be thinking the same thing my client was. How would I stop this again?

I wondered the same thing myself. Was my only choice to use expensive dedicated hosts? Then, on December 12, 2015, WP Site Guardian was released. I found out about it, by watching a video the developers of the software made of a live hack on a WordPress Site by simply inserting some code into the comments field.

The problem is not in WordPress itself; they constantly update to close exploits as hackers find them. If you have a WordPress site, I highly recommend that you update every time.

The problem is in the plug-ins and themes because WordPress is open source anyone can write an  extension. WP Guardian would not have helped at the time because it was not available. When it was, I gave it a test run on one of my sites I believed to be safe and was shocked by the number of vulnerabilities it found. The fact is, anyone can write a WP plug-in and complete amateurs write many. On the opposite end of the spectrum, the more popular your plug-in is, the more people are trying to hack it.

I am recommending this product so highly because had it been available at the time, it would've saved me thousands of dollars, gave me back a holiday weekend, and I still wouldn't be scrambling to change all my credit card info!

In summation, WP site guardian will soon become a necessity in any Webmasters Toolkit that is serious about the security of a website they control. I use it on this site, every other side I own and I install it on my client sites. Sure, it costs a couple of bucks for a license but now I sleep good at night, and you can not put a price on that!

If you want to hire a honest and reputed Seo Services Agency or a Top Digital Marketing Company In USA click one of them.

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