Helpful Insights For Online Retailers From SEO Services Consultant

Hey Online Retailers!

SEO Services Consultant published a great report called “The State of Retailing Online 2019″ a few months back. It’s an annual survey of 62 web retailers to analyze their past performance and growth plans for the future. Thought I would share a few of the more interesting points with my readers who often ask me how their metrics compare with other retailers, and for ideas on how to grow their e-commerce business.

•  Average revenue growth in 2012 over the previous year–across all devices–was 28%, still very strong.

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•  Average online retail conversion rates in 2012 were 3.0%, with more than half of the respondents reporting that this rate increased from the previous year. More good news.

• Wonder how much you should spend on IT? Retailers report spending an average of 5% of their revenue on IT for their e-commerce business and increase from 2011

• Wonder how much you should spend on Internet Marketing? The report’s respondents spent 10% of their total expenses on the web marketing

• Repeat shoppers remain critical to an e-commerce business: they represent 27% of all buyers but drive 41% of all revenue

• Approximately 10% of all sales are returned. Thought it would be a lot lower than that! OK, now let’s talk mobile! A favorite topic of mine due to my work with mShopper. Here are some of the more interesting mobile stats from the report:

• Mobile is still where the most exciting action is. Growth in online retail (2012 v. 2011) happening via smartphones was 129%, and for tablets, it was 178%

• 43% of retailers surveyed reported that investment in mobile is a top 3 priority in 2013, second only to the response of ‘site optimization’ (which retailers are doing all the time)

What the report failed to provide is a breakdown of key metrics among mobile shoppers. For example, I know from my work with mShopper that average smartphone conversion rates on a non-mobile-optimized site average just 0.3% to 0.4%. Deplorable. The e-com metrics above are great, but retailers need to see how these numbers differ greatly from mobile metrics among retailers who have not optimized their sites for mobile yet.

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How Mobile-Friendly Is Your Website

Time To Get Chatty With Your Web Visitors

It’s been a while since I spoke about the importance of Live Chat for web conversions and online customer service. And I especially want to give a shout-out to the Boulder-CO-based vendor that my company mShopper uses for its live chatting.

Here is a Q&A (with myself, sometimes the best kind) that can Live-chat-Digital-marketing-best-practices help you decide whether it makes sense to add Live Chat to your arsenal of web conversion and customer service tactics:

Q: Who can benefit from adding Live Chat to their website?

A: Almost everyone. Makes lots of sense for websites that sell a product or service that is complicated, such as software, or is a considered purchase, like a home loan. Also makes sense for apparel Ecommerce Website where the company is bound to have lots of questions about how well the item will work with their specific needs.

Q: But don’t I need a team of service reps at the ready?

A: That would be nice, but it’s not necessary. Incoming chats can be routed to anyone in your company in a pre-set order of priority. And you can set it so that the chat is turned off  (and users will see a different message) whenever you close your chat application (or a separate chat app if you keep your regular one open all day). So, even one person could handle live chat and then just disable it when they need to avoid distractions.

Q: What else can it do for my website visitors?

A: You can program the chat window to appear automatically after a set amount of seconds, and only on certain pages. These pro-active prompts can alert users to service issues and display unique helpful messages (or offers) to users who are on pages that your web analytics tell you to have high exit rates. (See this posting for info on the importance of web analytics.) Most chat applications also give users the option to call you, so it’s a great tool to generate inbound conversations.

Q: What kind of analytics does it provide?

A: More than you can imagine. I use it to look at chats by day, by chatter, and even which chatter has the fastest response time and shortest total chat length. The chat logs will tell where the user was located, what page he was on when he was chatting, and even what pages he visited during the chat.

Q: Why wouldn’t I try this out?

A: If you have a lot of web visitors that ask a lot of questions, you might get overwhelmed if it’s just you fielding the chats. In that case, it would be better to not offer the chat versus keeping your web visitors waiting.

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Difference Between Web Designing and Development

Difference Between Web Design And Web Development

some websites are purely designed and developed for representing our business at Online Platform, some make us scratch our heads as they demand a certain level of intellect as web progress. Whatever may be the case, the online website service undoubtedly constitutes a great source to communicate with the company.

Perfect websites are a Result of Tireless Efforts

Have you ever thought about the efforts and the skills that turn your dream into reality? It isn't one brain that works behind designing and developing a Website. It's a team that tirelessly contributes to the ideas that make up for the graphics, the background process, the characters, the animations, etc.

The entire process is termed website development. Often, a lot of people mistake design and development to be the same. Nonetheless, that isn't the case. Web design and web development are two different processes.

Fundamentally, designing is associated with the conceptual aspect of the website, while website development is executing those ideas to turn the website into a reality. In fact, the former is the subset of the latter. This blog highlights the difference between web designing and web development. Apart from this, it also explores some features of Website Designing and Development Services.

What is Website Design?

Website design, as specified earlier, is a part of web development. designers derive their skills from computer science, and programming, graphic designing, and yes creative writing as well. Therefore they are a blend of artists, creative writers, and programmers. designing involves leading the creative aspect of the website, and further with the help of the development team, transforming the website into reality. Besides, the process of web designing also entails several other processes, including programming, level designing, image rendering, and many other important aspects.

What is Website Development?

Website development, on the other hand, is a comprehensive process. It involves everything right from conceptualizing the website, describing the design, and building, testing, developing and eventually releasing the website. Besides, website development is something that takes into account a lot of important aspects such as automatic analysing the given data, sending and receiving data from server etc.

developers play multiple roles. They are designers, artists, and programmers as well. So here as well, cannot ignore the creative aspect. developers need to be immensely creative to ensure that the website is an absolute masterpiece! To sum up, website development is something that encompasses everything right from the initial thought process to further releasing the Website.

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Most Small Businesses Will Increase Investment in Facebook in 2020

Social Media Marketing entirely focuses on the marketing of business companies and brands on various social media sites so that it reaches to more and more people. With a tremendously larger number of people moving forward towards social media, it can be a better choice for the businesses and brands to enhance the number of visitors on their websites.

Facebook marketing company focuses on content marketing on Facebook pages of the respective business. There are numerous Facebook marketing companies who have helped a number of businesses and brands in increasing a lot of visitors on the websites. Just like a Facebook marketing company, Instagram promotion works in the same way. With Instagram promotion, brand expansion is intended on Instagram.

The main reason why social media optimization services have become popular in recent times is because of social media itself. There is a huge population getting connected to social media every other day and targeting the people on social media are a huge marketing tactic. It is wiser for the businesses and brands to go for social media optimization services for a better and wider target audience and customer base.

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SMO Services Company In USA

Simple Guide to Choose a Web Design Company

Picking the best web design company for your business can be troublesome. A simple Google search is likely to fetch you numerous options that prima facie may all be the same. You’ll most likely endeavor to limit your hunt (perhaps by considering the top 10 website design services company in the USA recorded in Google) and begin taking a gander into every portfolio. This might appear as an incredible beginning to your quest of shortlisting the best web design company, however, the picture of the value they can offer in the development of your business which is portrayed might only be partial.

Along these lines, notwithstanding just the scrutiny of their portfolios, you should also likely discover the responses to the question underneath for shortlisting the best website design company. Finding strong answers to these questions can help in limiting the hazards that are faced by your website design projects.

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Why Have Social Media Marketing Companies in USA Become Pivotal?

When it involves digital selling, Social Media selling is arguably one amongst its strongest aspects if one is to ever verify the success magnitude relation of varied ways and processes. it's quite useful for users and customers, as well as corporations and shoppers, essentially everybody WHO needs to achieve as many folks as doable during a} very short amount of your time. Only, Social Media Marketing corporations have learnt and provide a way to harness this power of exploitation Social Media as a platform for advertising and selling a corporation, its brand, beside its merchandise and services. The investment – to – profit magnitude relation is such with essentially a 3rd of the capital investment of different, ancient selling suggests that, the ROI of social media selling campaigns area unit a lot of higher and profitable.

What area unit Some Serious edges of hiring Social Media selling corporations in USA?

•  Brand Awareness:

As with any cause, social media selling too works by rising and increasing complete awareness of a corporation and business. Simply, by making a social media profile for a business, one will begin networking with others, principally their audience, customers and patronage. what is more, by applying a selling strategy and SMO optimizing posts, SMM corporations will considerably increase however simple it's to achieve target teams, convert guests and readers into customers and additional. While not a doubt, social media pages can completely profit a corporation trying to widen its audiences and reach inside no time.

Read More: The Reasons Why You Should Go For SMO Services

•  Engage higher With Customers:

By hiring and exploitation Social Media selling corporations in USA, businesses will make sure that any communication between them and their audiences or customers may be a 2 – means street and not a technique. once a corporation can post concerning their product or service on their page, they will search for and react to the queries, comments and feedback they'll in all probability receive on them. Consequently, corporations may also get their customers to fill out feedback forms supported their convenience, wherever they will get their merchandise honestly hierarchal, and elicit suggestions. As such, brands may be clear and seem credible owing to having the ability to have interaction with customers.

•  Brand Loyalty:

More than simply reaching bent audiences and attracting new customers, it's additional vital for businesses to own a gradual stream of revenue. this can be done only if a corporation is ready to keep up the interest of their customers on the far side the initial instance of attraction, and creating them seek their merchandise one time. Developing a loyal client base is kind of vital and complete loyalty can make sure that customers that purchase their merchandise, can come back to try to thus even additional. A healthy quantity of name loyalty may be a powerful indicator of client satisfaction, and social media selling may be accustomed gauge, however, well it's.

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Therefore, these area units a number of the prime edges which will be achieved by today’s businesses by hiring social media selling corporations in USA. solely then can they be ready to market their business during a means that’s value and time – effective, however conjointly quite self-made.

The Reasons Why You Should Go For SMO Services

SMO, an acronym for Social Media Optimization, is not just wordplay but arguably the most powerful digital marketing tool at this moment. Social media optimization is what lets you conquer social media and gives your business that helping hand that it so dearly needs. Social media is omnipresent and with a major load of active educated users on the internet these days, it is only obvious that in such a digitally influenced world, the role of social media optimization will be paramount. But what exactly makes it almost compulsory for a business to go for heavy-duty social media optimization and hire effective SMO services?

•    Your audience is on the internet

In most cases, the majority of the target audience is on the internet. About 83 percent of the educated mass today are frequently on the internet on various social media platforms. Well, does that ring a bell? What better than social media marketing for an audience that is mostly on social media?

•    More reception

Social media optimization allows businesses to achieve higher reception in terms of traffic inflow and retention. It is pretty obvious that in a world so highly influenced by social media, social media marketing will get a great reception as compared to the other modes of marketing.

•    Better brand image

SMO services will also allow you to create a better brand image for your business by carefully marketing it the way you want it to be. Brand recognition is a big deal when it comes to actual sales numbers. If people know the business, they will trust it, and you can count on it that they will buy it.

•    More online traffic

Social media optimization allows driving additional traffic to your website. Every post you put up on social media will drive additional traffic to your website to add to your business.

•    More reach among the masses

Social media marketing will make sure that your business reaches more people as compared to regular marketing tactics. The extent to which SMO can reach out to people is astounding.

Read More:  Website Development Life Cycle

•    Make the target more specific

SMO services allow you to be really specific about the target audience. When it comes to social media marketing, it is very important to determine the target audience. It is also important to target specific parts of that target audience depending on the requirement of the brand. SMO makes sure that it happens.

The Best Way to Stop WordPress Hackers

Not long before Thanksgiving, a client had their site hacked. While I am far from an Internet security expert, I do understand that WordPress sites have numerous exploits, especially in the plug-ins and always take extra security measures such as installing Wordfence, adding a second layer of protection to the WP-admin and using strong passwords. 99% of the time if you've done those three things your site should be relatively secure or so I thought!

I managed to remove the malware several times, but it kept on getting re-infected. I could not understand why. Finally, I became aggravated enough and ignored the red screen you see above and went into the WP admin and upgraded to Wordfense Premium. Ironically, this was where I screwed myself. Even with the additional security added it still kept getting re-infected.

The problem was not anything I neglected; her site was on a shared host. You might not know what a shared host is. If you are using any of the most common hosts such as GoDaddy, hostgator, etc…you are on a shared host! Though most shared hosting companies will not admit it, you can be a victim of your neighbors mistakes.

I finally became aggravated enough to hire a Website Development Company to come in and fix the problem. I thought my troubles were over, But they had just begun.

Here is where it all goes sideways…

A couple of days after, my computer started behaving erratically. I was thinking to myself I have a Mac and Mac's don't get viruses, but I installed antivirus software just to be safe. As Apple continues to gain a larger share of the market these scumbags that right malicious code will be writing more of it to target Apple users. The day before Thanksgiving my computer started crashing completely. Then, the infection spread to my laptop and iPad that I had connected to my network. I thought I could resolve the issue with Time Machine, but the infected files followed me into previous backups. Now my entire office was down. I had to run out and buy a new hard disk to back up my boot drive. After spending all of Thanksgiving day performing numerous disk in registry changes, I was able to get all my machines back running. There was no way I was going to the Mac store on Black Friday in Los Angeles!

I thought the nightmare was over, until a personal website I was building got hacked an hour after I had registered the domain. Obviously, somebody had access to my email. I then had to go through the onerous task of changing every password to every online account. I thought I had stopped the bleeding but then…

Saturday, I started to get alerts from my bank and credit card companies that someone was using my card to to run $500 purchases out of Walmart in Florida. I had to cancel all of my cards in the middle of a holiday weekend and now didn't have access to any cash.

If you've read this far, you might be thinking the same thing my client was. How would I stop this again?

I wondered the same thing myself. Was my only choice to use expensive dedicated hosts? Then, on December 12, 2015, WP Site Guardian was released. I found out about it, by watching a video the developers of the software made of a live hack on a WordPress Site by simply inserting some code into the comments field.

The problem is not in WordPress itself; they constantly update to close exploits as hackers find them. If you have a WordPress site, I highly recommend that you update every time.

The problem is in the plug-ins and themes because WordPress is open source anyone can write an  extension. WP Guardian would not have helped at the time because it was not available. When it was, I gave it a test run on one of my sites I believed to be safe and was shocked by the number of vulnerabilities it found. The fact is, anyone can write a WP plug-in and complete amateurs write many. On the opposite end of the spectrum, the more popular your plug-in is, the more people are trying to hack it.

I am recommending this product so highly because had it been available at the time, it would've saved me thousands of dollars, gave me back a holiday weekend, and I still wouldn't be scrambling to change all my credit card info!

In summation, WP site guardian will soon become a necessity in any Webmasters Toolkit that is serious about the security of a website they control. I use it on this site, every other side I own and I install it on my client sites. Sure, it costs a couple of bucks for a license but now I sleep good at night, and you can not put a price on that!

If you want to hire a honest and reputed Seo Services Agency or a Top Digital Marketing Company In USA click one of them.

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Website Development Life Cycle

Despite having a certain degree of conventional wisdom, we often misunderstand the core part of website development as mere coding process. Truly, technologies like JavaScript, HTML, CSS, etc have shaped the Internet of things and defined the way we interact, share, and communicate on the web. But what remains one of the most crucial part of the web development process and what we generally miss is the preliminary phase of detailed planning, gathering information, structuring relevant facts, and post product release maintenance.

1) Information Gathering: Review, Assessment & Analysis

2) Specification Building: Planning and Wireframe Creation

3) Design & Development: Page Layout and Approval Cycle

4) Content Writing & Assembly

5) Coding

6) Testing, Review and Launch

7) Search Engine Optimization & SMO

8) Post-Launch Maintenance

Stage I: Information Gathering: Review, Assessment and Analysis

This is the preliminary stage of gathering information, understanding the purpose, and determining the subsequent flow of the other stages. It entails finding out the goal of designing a website, the target audience, future prospects, and defining the strategies for further processes of website development services.

The general time taken in this stage is estimated to be roughly 1-2 weeks.

Stage II: Specification Building: Planning and Wire frame Creation

The second stage is where each element is aligned properly and a sitemap is drawn based upon the outcome to allow the client with the opportunity to view how his / her future website will look like.

The sitemap should be such that it depicts how all the web pages will be aligned and linked to each other, what is the relevance of each page in building the complete website, how will the end-user interpret the website, and the like. An important point to be noted is that the sitemap can help you realize the inner structure of the website, but not its interface.

The general time taken in this stage is estimated to be roughly 2-6 weeks.

Stage III: Design & Development: Page Layout and Approval Cycle

This is the beginning of Website design. All the visual elements on your website such as graphics, videos, images, design components, etc is created in this stage. The information gathered in the first stage is used to determine the target audience’s preferences and based on the conclusions, the website is created.

The client can foresee the user interface of his website here. The designer designs the website layout having the graphic design and other visual elements demonstrating the content structure, basic functionality, and an understanding of the proposed website to be developed.

The general time taken in this stage is estimated to be roughly 4-12 weeks.

Stage IV: Content Writing and Assembly

Considered as one of the most crucial stages of website development, content writing involves laying the complete information structure of the website to interact, love, and share anything you want! Content writing involves all the parts of the website where there is scope to add ‘words’ from the header to footer. Once the content and information is selected, it is assembled to form a collective scope of a website.

The general time taken in this stage is estimated to be roughly 5-15 weeks.

Stage V: Coding

This stage is the beginning of the actual web development Services. This is where the design elements, content, and other structures are aligned together under one site. Generally, developers start with coding the Home page and the rest sub-pages follow. Ideally, there must be a proper implementation of CMS and Frameworks for the purpose of making the server work faster as well as gains the ability to tackle set-up and installation effortlessly.

The general time taken in this stage is estimated to be roughly 0-1 week.

Stage VI: Testing, Review & Launch

Once the website design and development process is complete, the website is sent to undergo a series of testing and quality checks before it finally reaches the audiences. The website is then reviewed a couple of times by the experts to check for any bugs, correction, or alignment of any design element etc.

The general time taken in this stage is estimated to be roughly 2-4 week.

Stage VII: Search Engine Optimization and SMO

SEO Services is an important tool to bring your website on the first page. It covers a vast field of optimizing websites, we pages, and more. The website, once completed, is sent to be optimized by search engines and effective marketing strategies are planned for the website to go viral!

The general time taken in this stage is estimated to be roughly 7-8 week.

Stage VIII: Post Launch Maintenance

Building a website is not enough, there’s more to it. The client is always on foot to determine the number of people visiting, the color combination, customer preferences, and prevailing tastes in determining the success rate of the website launch. Post-launch maintenance is also provided in case customers face any issues or troubles during the service period.

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Promoting Your Business With Social Media Marketing

Businesses are struggling hard to earn a good market space among competitors. Although the race is about gaining the bigger market share, going for digital marketing techniques can yield profitable results for a business owner. When it comes to business, marketers always think to go to the affordable and effective method that can grow business profit, its customer base, and improve its market position. Often where Search Engine Optimization can give sustainable results, Social Media Marketing is one of the cost-effective ways of promoting business products and services.

It helps in increasing business visibility and brand awareness by employing an effective marketing strategy. According to one of the social media marketing companies in USA, more than 83% of small to medium-sized business owners use Twitter, Facebook, Instagram, and LinkedIn to help their business grow. Social media gives businesses an opportunity to build relationships with the target audience by carrying out brand engagement and interaction programs.

 These programs are the question-answer sessions, simple posts or can be a poll voting. Any activity that follows the terms and policy of the social media platform can easily be used for carrying out the engagement program. However, the success of such programs hugely depends on the strategy that one follows in implementing them. And, in this, hiring a social media marketing company in USA can be of great help.

Conducting extensive research and following a holistic approach, the social media marketing company in usa takes advantage of low-cost advertising features to promote the content and special offers about the business. Congton is one of the leading digital marketing companies in India and usa. The company has helped different business verticals in the promotion, user engagement, and user retention. It offers affordable social media packages that suit business needs and purpose. The social media strategy is designed to achieve business awareness and popularity, surpassing the competitors.

Compared to the traditional means of marketing, investing in social media is quite cheaper. One grows the business and increases the customer base without having spent a fortune. The content shared on social media reaches all the ages and demographics. And, the most important benefit of investing in Social Media is that it is two-way communication. It helps to learn more about the audience, their interest, and gather the feedback. The response rate is faster and this helps in modifying the entire social media plan to gain maximum from the investment. Knowing this information, further, the strategy is restructured and re-planned. This process is time taking and requires expert assistance, for which hiring a SEO company in USA or India will ensure you get the strategy right. 

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Social Media Marketing Company to Gain Maximum Return on Investment

Social Media Marketing (SMM) is one of the powerful tools for promoting business products and services. The world of advertising is huge. Where businesses are investing thousands and hundreds in traditional means of marketing, online marketing is booming tremendously in the current marketplace.

Many businesses invest their time and money to hire a reputed marketing firm to take the entire charge of promotion. But, what they fail to understand is the fact that not all means of promotions are required for the business. Including ATL and BTL, online marketing techniques like Search Engine Optimization and Social Media Marketing are not a prerequisite for all the businesses. Depending on nature, need, and purpose of the business, the marketing technique must be wisely selected. If otherwise, one can end up doing unnecessary business investment that can only yield disappointments as a result. It is like taking a nose dive. Therefore, it is important for businesses to partner with a reliable and reputed marketing firm.

Social Media Marketing (SMM) is a technique where an expert makes the most use of social media platforms and website in order to promote a product or a service. Although the terms like internet marketing and e-mail marketing will continue to be the dominants, SMM is becoming popular day by day among the market experts and the researchers.

SMM is very crucial for businesses who target the product-based customers. For example, all the commercial brands or businesses who deal in the selling of products like grooming kits, beauty products, fashion, appliances, footwear, etc., will require to partner with one of the social media marketing companies in India and USA. This helps in maximizing their sales and product awareness among the pool of competitors. Social Media provides beautiful brand experiences , SEO Services and customer interactions with products and related services. A strategic alliance with one of the social media marketing companies in USA and India ensure the business generates more sales, gets more exposure and earns the opportunity to surpass the competitors.

Unlike SEO, the social media is a stage where one can beautify their products or services and showcase them to the target audience. The number of likes, comments, share and followers entirely depends on the strategy that a business follows for promotion activities. Having a strategic alliance with a social media marketing company like Congton Technologies is one of the surefire ways to gain beautiful brand interactions and user engagement. Moreover, the company also employs paid online services that help business get maximum customer reach and brand awareness.

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17 Ways to Improve SEO Google Rankings in 2019

1.       The Concept Of LSI Keywords

·         LSI Keywords In Content

We need to understand what LSI keywords are. Simply put, LSI keywords, short for ‘Latent Semantic Indexing’ keywords are words that are related to the primary keyword. LSI keywords are not only mere synonyms of the targeted keywords but they are words that draw meaning from the keywords itself and add quality to the entire content. And as a matter of fact, LSI keywords also help search engine crawlers to comprehend the topic better.

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·         LSI Keywords In The Title And The Meta Description

This is pretty obvious as well as effective. Just like the primary keyword(s), using LSI keywords in the Meta Description and the Title of the write-up will increase the visibility of the content by helping Google to distinguish it from other mediocre content.

2.       Quality Of Affiliated Links

Quality of affiliated links does not make a difference in the SEO rankings ‘directly’. However, in case such links are in excess, Google checks the quality of other elements on the webpage and eventually passes its judgment which ultimately affects the SEO rankings of the page.

3.       Errors in HTML

Error(s) in the HTML coding of a webpage or website indicates that the site or page is of low quality. This is considered as a big downside by Google and affects the EO rankings.

Sloppy coding and HTML errors are signs of poor quality the site and many SEO experts have the opinion that it’s a major sign of weakness.

4.       Significance Of Domain Authority

Assuming all the other elements are constant, a webpage on an authoritative domain will get a higher ranking and preference as compared to domains with little to nil authority.

5.       Page Rank Algorithm

Before moving forward with this point, you need to understand what Google’s ‘PageRank’ is. PageRank is essentially Google’s algorithm that determines the rank of various websites based on several elements. It was named after Larry Page, one of the company’s co-founders. Earlier, webpages with higher PR used to rank higher in the search results. However, this is not true now as Google has stopped updating its PageRank algorithm.

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6.       Use shorter URLs

URL length should ideally be short and crisp. The reason being that shorter URLs are easier to remember and recall as compared to longer URLs. This directly affects the SEO rankings.

7.       URL Path

It is a known fat that the pages closer to the homepage get an additional boost in the SEO rankings.

8.       Human Editing

Not long ago, it was discovered that a system made by Google allowed human editors to influence the SERP, that is, Search Engine Result Pages. However, it has not been confirmed yet.

9.       Significance Of Page Category

When it comes down to the SEO rankings, the page category matters a lot. Pages that are closely related to the search query or are in the same category as the searched query will obviously get a higher page ranking than the webpages that are deemed irrelevant by the search engine.

1     Significance Of WordPress Tags

As per experts, WordPress tags have shown to boost page rankings in search results. It simply makes different pieces of write-ups and posts related to each other.

11.   Customizing The URL

·         Use Keywords In The URL

Try and put keywords in the page URL. This boosts SEO rankings by making the content more relevant and more visible in the Google search engine.

·         Google Reads URL Strings

Google’s algorithm reads the categories mentioned in the URL string. This sends Google signals about the webpage’s theme and thus making the website more trustworthy.

12.   Significance Of Source Links

The quality of any content can be judged by its source links and even by its sitting references that are at the very end of the write-up. The quality guidelines stated by Google clearly mention that reviewers have to keep a tab on the sources when checking specific pages. This, however, has not been confirmed by Google as a parameter for SEO rankings. Anyway, the quality aspect can be used for boosting the rankings of the desired webpage because in the end content quality is what matters.

13.   Significance Of A Sitemap

The site map of a website holds importance when it comes to boosting the ranking of certain pages. The priority of the pages in the sitemap.xml file makes the difference. The pages are given more priority get a boost in rankings.

14.   The Concept Of Page Age

Page age means nothing when it comes to SEO rankings. A new page will get better rankings obviously but relatively older pages with regular updates and quality content will get better SEO rankings in search engines.

15.   Make Layouts User-Friendly

As many of you may already know by now, Google promotes user-friendly elements on a webpage. This enables visitors to be hooked on the page for longer durations. Thus, eventually improving the ranking of the page on search engines. It is, therefore, suggested to always try and make the website layout user-friendly.

16.   Create Helpful Content

For those who underestimate the power of the Google algorithm, it is time to reevaluate your views. Google can easily differentiate quality content and ‘helpful content’. Thus creating content that has a high utility rating is really important.

17.   MicroFormats

Microformats are essentially standardized markups that use regular HTML and XHTML tags for other purposes like conveying surplus metadata. The webpages that support such formats are automatically ranked higher than webpages that do not. Webpages with microformat support also have a greater click-through rate (CTR) on the SERP.

Author:

Congton Technologies Pvt Ltd

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https://qubeshub.org/community/members/12253/blog/2019/07/new-year-destinations-in-india-you-can-visit-this-new-years-eve
http://topseoservicescompany.blogmaster.net/post-top-high-quality-tips-to-understanding-links-better-1661778.html
https://penzu.com/journals/19241385/43140389
https://pankajksharma.livejournal.com/281.html
https://hubpages.com/art/seoservicescompanyinusa
http://www.blogflux.com/user.php?action=viewblogs
https://www.bloglovin.com/@anusingh84/5-traits-to-look-in-abroad-education-consultants
https://articles.abilogic.com/375310/understanding-intricacies-seo.html
https://www.bloglovin.com/@anusingh84/5-traits-to-look-in-abroad-education-consultants
https://articles.abilogic.com/375310/understanding-intricacies-seo.html

Design You House Through Online Interior Design Services

Interior design is a very important and crucial part of your house. Everybody loves to keep their house designed and decorated in the best possible way. This is one such thing that adds to the grace to your house. Online interior design services these days have made things quite easier for people who are looking forward to hire interior designers. This has reduced the burden of the customers; they do not need to do much effort while landing into one particular decision.

There are end numbers of people these days that have landed into this decision that online interior design services are better as compared to the traditional form of finding the designing service providers. The designing and the interior of your home is something that you could not neglect. It has a unique charm in your life.

Listed below are some good points to prove that online interior design services are the best:

1.      Easy to reach- The online interior design services are quite easy to reach as compared to the traditional form. Their number is easily available online and you do not need to do much research on the same. All you need to do is just click on the desired website and there you will get all the information needs for your interior designing.

2.      Great options- Once you click on the website you will get the desired options based on color and the patter you want to choose for your house. You will get to witness end number of options and that is what everybody want when they are planning to design their dream home. If you avail services from traditional form of service providers you will be limited with options on the material and the material.

3.      Timely services- There has never been a single time that the online service providers have failed to come up with your services. They are quite particular about their services and their major purpose has always been the requirement of the customer. The satisfaction of the customer has always been the priority of online interior design service provider.

4.      Handy- Availing online services makes things much easy to handle. The customer will not have to run from one place to another. You will get each and everything right under one platform. Even if you sit at home you will get things right under your nose. People of this generation generally prefer easy and instant services. Generally they do not have much time to waste on finding a designing service provider. This has made the life of the customers much easier.

Choosing online interior designing services could be way better if you compare it with the interior designing services of other forms. There are many people who have preferred this over various other forms and have always come up with great benefits. These days’ people prefer to take help and suggestion from interior designers so that they could give a better angle to their house. Online interior design services have a great reputation and are considered to be far more reliable. 

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How to Find online Endpoint Management Software

With the advancing technology there are lots of threat coming up for your gadgets and computer system. People who use gadgets are getting much insecure these days just because of virus and malware threats. Now, with endpoint management software, one could easily get rid of technical threats and issues like this. These are among such problems, generally a user never wants to face. Endpoint management software has reduced the problem of almost all the users.

With endpoint management software you do not need to worry about the security of your system when you connect with the internet connections. Finding the online endpoint management software is very easy. You just need to have the internet connection and find the same. They are far reliable and essential for the security of your system. Had the endpoint management software not been there managing the malware and virus had become quite impossible. You may find many trial versions of endpoint management software, one you realize that it is useful you can avail the paid or the monthly pack of the same.

You cannot neglect the importance of endpoint management software as it has the major utility for a person who deals with various projects and online functioning of your system.      

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